With all POS and till data brought into the system
Posted: Mon Dec 23, 2024 5:27 am
Recent highlights
I thought I’d share some highlights from recent Best use of FastStats Award finalist entries to illustrate what can be achieved, particularly when the customer is put at the heart of an organisation’s data strategy.
Prezzo & Planning-inc (2015 Winners)
Prezzo’s FastStats implementation has had a truly transformative impact on a business looking to steal a march in a highly competitive sector. In a market driven by promotions, Prezzo is now able to move away from one-size-fits all offers and create micro customer segmentations using Discoverer. With PeopleStage fully integrated as their cyprus phone number campaign management platform, Prezzo is able to target offers based on value and engagement; resulting in increasing margin and relevancy. What is more, a true customer lifecycle can be defined and lapsing behaviour identified based on channel response metrics and dining habits. Prezzo users can easily run “basket” analysis through Discoverer to understand correlations between specific menu items, ordering sequences and customer or visit value.
ProTyre & Purple Agency (2015 Finalists - 2nd Place)
ProTyre have not only been able to generate automated selections for time driven events such as MOTs and servicing, but also using the Date Dimensions functionality in the FastStats cube visualisation, have created virtual variables describing each driver’s individual wear patterns. This allows ProTyre to predict when brakes and tyres are likely to require replacement for every driver, triggering communications based on the customer’s driving behaviour. Not only does this mean reminders are highly time-specific, but they also enable ProTyre to promote offers on the products customers need exactly when they need them taking away the guesswork. The results and response rates have been exceptional. The impact on customer satisfaction has also been spectacular, with ProTyre enjoying NPS scores of 84 per cent, higher than Apple, Amazon or Starbucks!
I thought I’d share some highlights from recent Best use of FastStats Award finalist entries to illustrate what can be achieved, particularly when the customer is put at the heart of an organisation’s data strategy.
Prezzo & Planning-inc (2015 Winners)
Prezzo’s FastStats implementation has had a truly transformative impact on a business looking to steal a march in a highly competitive sector. In a market driven by promotions, Prezzo is now able to move away from one-size-fits all offers and create micro customer segmentations using Discoverer. With PeopleStage fully integrated as their cyprus phone number campaign management platform, Prezzo is able to target offers based on value and engagement; resulting in increasing margin and relevancy. What is more, a true customer lifecycle can be defined and lapsing behaviour identified based on channel response metrics and dining habits. Prezzo users can easily run “basket” analysis through Discoverer to understand correlations between specific menu items, ordering sequences and customer or visit value.
ProTyre & Purple Agency (2015 Finalists - 2nd Place)
ProTyre have not only been able to generate automated selections for time driven events such as MOTs and servicing, but also using the Date Dimensions functionality in the FastStats cube visualisation, have created virtual variables describing each driver’s individual wear patterns. This allows ProTyre to predict when brakes and tyres are likely to require replacement for every driver, triggering communications based on the customer’s driving behaviour. Not only does this mean reminders are highly time-specific, but they also enable ProTyre to promote offers on the products customers need exactly when they need them taking away the guesswork. The results and response rates have been exceptional. The impact on customer satisfaction has also been spectacular, with ProTyre enjoying NPS scores of 84 per cent, higher than Apple, Amazon or Starbucks!