Developing digital
The same approach can be employed to appraise and improve the integration of digital methods of communication with traditional fundraising channels. For example, bringing email data into the CRM system, implementing consistent email categorisation, developing segmentations and setting and reporting on relevant KPIs.
Developing reporting
As you understand more about your data, it becomes possible to do more with it. For instance, the newly audited data can feed directly into a tool such as FastStats, providing an cyprus mobile phone numbers effective, accessible and quick way to handle the process of campaign selections and simplifying further analysis. Dashboards can give near real-time overviews of campaign performance. Alongside this, a solid data foundation also provides a reliable basis for bespoke analytics, such as building predictive models for the key income channels.
Developing targeting
As outlined in the introduction to this paper, the charity sector faces tough competition from within and is under pressure to find new and innovative ways to generate money from fundraising. In 2013 The Guardian demonstrated how several charities were working to stand apart from one another as they sought to engage their supporter base and acquire new donors. Since then, controversial news stories about misuse of funds (such as Kids Company), and vulnerable donors feeling harassed by communications, underline the importance of developing clear and effective targeting strategies that are shared and understood across the sector.