Social icons are essential to improve the CTR of Email Marketing

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Emails that include some kind of social icons for sharing content or information achieve a CTR rate that is 158% higher (6.2% vs. 2.4%) than those that do not, according to a study carried out by GetResponse. This figure represents a significant jump from the 115% that the same study obtained in its edition last year.

Facebook is the virtually omnipresent social network icon, with 99% of the cases, followed by the Twitter icon with 90% of the cases. Twitter has seen its presence almost double year-on-year, with a presence of 45.3% in 2011. Linkedin is the third presence, with 68.1% of the cases, and an increase of 8.5% compared to the previous year.


Companies that have been tracking results over the past year will have noticed that LinkedIn has performed the best, with 9.6%. This year, LinkedIn is back in the lead again, with a 7.9% CTR on emails shared active mobile number list on specific social networks, well ahead of Facebook and Twitter (each with 6.2%), Google + (5.3%) and Pinterest (5%). These latter social networks, newer to the social scene, were present in 42% and 46% of those emails with social icons, respectively.

Overall, among the emails that included social icons in their content, 76% had at least 3, while 15% included 2, and 11% preferred to have only 1. This situation represents a real shock compared to the previous year, where almost half only included 1 icon, and only 7.5% used 3 or more.