Mobiles have changed the rules of the email marketing game
Posted: Mon Dec 23, 2024 4:59 am
How many of us check our email more than once a day? The vast majority of us do, and we probably do it first thing in the morning or when our jobs allow us a free moment…
These were the classic considerations before smartphones arrived in our pockets. Nowadays, with our mobile phones, we have full access to our inboxes and as demonstrated by the infographic below, corresponding to the study carried out by our colleagues at Email Monks, who have collected data from more than 205 million emails opened and tracked by Litmus Email Analytics last month; 43% of emails are read from mobile devices and this figure is expected to grow to 50% by the end of 2013.
We can see that compared to computers, emails viewed from mobile devices are almost 20% more.
For companies that want to develop campaigns with an email marketing strategy, some of the data shown in the infographic are very important:
73% of US users check their emails on their mobile phone. In the UK, the figure is already over 60%.
43% of users check their email four or more times a day.
iPhone is the email client with the highest percentage of email account code list malaysia openings, at almost 23%.
Mobile phones are the preferred device for users to check emails on weekends, and the preferred time range is in the morning before 10 a.m. and in the afternoon between 4 and 6 p.m.
All of this data clearly shows that the rules of the email marketing game have changed and we must change with them.
Carry out the email marketing strategy with mobile in mind from the beginning and without forgetting about your audience, since as we can also see in the infographic, nearly 40% of users tend to read their emails on mobile phones because the subject line is more attractive and because it helps them update their email and stay up to date with it continuously.
The subject lines of mobile emails that attract users the most attention are messages about offers and promotions, while newsletters are the least attractive.
Taking all these factors into account, adapting emails with a responsive design , a design that adapts to all screens, making our emails attractive for each and every device from which they are viewed, is the best solution. It is also an inexpensive solution that would improve the ROI of our campaigns, significantly differentiating us from the competition, since up to now, as the infographic shows, 75% of companies do not carry out their email marketing in this way.
These were the classic considerations before smartphones arrived in our pockets. Nowadays, with our mobile phones, we have full access to our inboxes and as demonstrated by the infographic below, corresponding to the study carried out by our colleagues at Email Monks, who have collected data from more than 205 million emails opened and tracked by Litmus Email Analytics last month; 43% of emails are read from mobile devices and this figure is expected to grow to 50% by the end of 2013.
We can see that compared to computers, emails viewed from mobile devices are almost 20% more.
For companies that want to develop campaigns with an email marketing strategy, some of the data shown in the infographic are very important:
73% of US users check their emails on their mobile phone. In the UK, the figure is already over 60%.
43% of users check their email four or more times a day.
iPhone is the email client with the highest percentage of email account code list malaysia openings, at almost 23%.
Mobile phones are the preferred device for users to check emails on weekends, and the preferred time range is in the morning before 10 a.m. and in the afternoon between 4 and 6 p.m.
All of this data clearly shows that the rules of the email marketing game have changed and we must change with them.
Carry out the email marketing strategy with mobile in mind from the beginning and without forgetting about your audience, since as we can also see in the infographic, nearly 40% of users tend to read their emails on mobile phones because the subject line is more attractive and because it helps them update their email and stay up to date with it continuously.
The subject lines of mobile emails that attract users the most attention are messages about offers and promotions, while newsletters are the least attractive.
Taking all these factors into account, adapting emails with a responsive design , a design that adapts to all screens, making our emails attractive for each and every device from which they are viewed, is the best solution. It is also an inexpensive solution that would improve the ROI of our campaigns, significantly differentiating us from the competition, since up to now, as the infographic shows, 75% of companies do not carry out their email marketing in this way.