Prepare for a rainy day
Most initiatives take time to have an impact. We’ve learned the hard way that you have to plan ahead to drive a SaaS business. For example, if you’re not happy with your current growth rate, it usually takes 9 to 12 months from the decision to actually see growth from increased sales and marketing investments.
Hopefully what you’ve gathered from the discussion cameroon mobile database above is that there are really three things that truly matter when running a SaaS business:
Acquire customers
Retain customers
Profit from customers
The second item should be done first on your list of things to do. There is no point in worrying about getting more customers if you can't keep them happy and keep them using the service. You will just be filling a leaky bucket. Instead focus on plugging the leak.
SaaS businesses are significantly impacted by a few key numbers. Making small improvements to these numbers can significantly improve the overall health of the business.
Once you know your SaaS business is viable, use the guidelines provided for LTV:CAC and Time to recovery CAC and put your foot on the gas pedal. But be prepared to raise capital to fund growth.