Seller Rating Extensions
Posted: Mon Dec 23, 2024 4:57 am
Here you can: Adjust your ad copy to ensure it stays within character limits (1), get additional ad ideas (2), get an instant ad preview (3), and finally assign your newly created ad to a specific campaign and ad group (4).
It's that simple.
Repeat the process over and over until you are satisfied with the number of ad creatives you get.
Note: It is essential that you make sure you have enabled “Ad rotation” in your AdWords account settings.
Otherwise, you risk wasting all your efforts.
PPC Campaigns - Account Settings
Ad Formats: Use Ad Extensions
Ad extensions are a type of format that provides additional information about your product or service.
Your ad literally "expands" and becomes more visible on the search results page.
Sometimes you can get lucky and take up almost all the space in the line.
PPC Campaigns - Ad Extensions
Ad extensions positively influence click-through rates and help users get the information they need much faster.
In addition, based on our own experience, they contribute to raising your quality score and therefore reducing your CPC.
The types of extensions that most benefit your ad are:
PPC Campaigns - Types of Ad Extensions
Links to sites (1)
Featured texts (2)
Site extracts (3)
PPC Campaigns - Call Extension
On call (4)
Note: Up to three ad extensions can be displayed at a time. If you decide to add more, Google will decide which three will be visible.
With the “Ad Builder” feature you can create extensions for your advertising campaigns directly from the tool.
Currently, there are four types of extensions available for creating campaigns with Ad Builder, including the types mentioned above.
Once you have created a campaign in Ad Builder, you will need to go to the “Extension” tab and click on the “New Extension” button.
A drop-down list will appear from which you can choose the type of extension you want to create.
You can also add extensions manually or import existing extensions from a file.
PPC Campaigns - Extensions
Other useful extensions for ads are:
Price.
Opinions.
Address.
Link to the app.
Message.
Tip: Google can now automatically create and display ad extensions when its algorithm understands that an automated extension can improve an ad's performance.
Currently, there are seven types of automated extensions:
Automated call extensions
Automated message extensions
Dynamic Sitelink Extensions
Dynamic extensions of structured results
Automatic localization extensions
Dynamic Notification Extensions
You can check out Google Ads Help if you want to learn more about extensions and how they work.
Keyword Research: Cleaning Up Negative Keywords
Managing negative keywords has always been a challenge, dubai whatsapp number but lately it requires even more care.
There are basically two problems when it comes to negative keywords:
One: you're using them where you shouldn't and you're losing traffic.
Two: You're not using them where they should be and you're losing money.
The first case is very simple but popular.
You hadn't sold tandem bikes for years and had the word "tandem" on your negative list.
So, you started selling again but your PPC specialist forgot to remove the word from the negatives and now you don't understand why you're not getting any traffic for this keyword.
It's that simple.
Repeat the process over and over until you are satisfied with the number of ad creatives you get.
Note: It is essential that you make sure you have enabled “Ad rotation” in your AdWords account settings.
Otherwise, you risk wasting all your efforts.
PPC Campaigns - Account Settings
Ad Formats: Use Ad Extensions
Ad extensions are a type of format that provides additional information about your product or service.
Your ad literally "expands" and becomes more visible on the search results page.
Sometimes you can get lucky and take up almost all the space in the line.
PPC Campaigns - Ad Extensions
Ad extensions positively influence click-through rates and help users get the information they need much faster.
In addition, based on our own experience, they contribute to raising your quality score and therefore reducing your CPC.
The types of extensions that most benefit your ad are:
PPC Campaigns - Types of Ad Extensions
Links to sites (1)
Featured texts (2)
Site extracts (3)
PPC Campaigns - Call Extension
On call (4)
Note: Up to three ad extensions can be displayed at a time. If you decide to add more, Google will decide which three will be visible.
With the “Ad Builder” feature you can create extensions for your advertising campaigns directly from the tool.
Currently, there are four types of extensions available for creating campaigns with Ad Builder, including the types mentioned above.
Once you have created a campaign in Ad Builder, you will need to go to the “Extension” tab and click on the “New Extension” button.
A drop-down list will appear from which you can choose the type of extension you want to create.
You can also add extensions manually or import existing extensions from a file.
PPC Campaigns - Extensions
Other useful extensions for ads are:
Price.
Opinions.
Address.
Link to the app.
Message.
Tip: Google can now automatically create and display ad extensions when its algorithm understands that an automated extension can improve an ad's performance.
Currently, there are seven types of automated extensions:
Automated call extensions
Automated message extensions
Dynamic Sitelink Extensions
Dynamic extensions of structured results
Automatic localization extensions
Dynamic Notification Extensions
You can check out Google Ads Help if you want to learn more about extensions and how they work.
Keyword Research: Cleaning Up Negative Keywords
Managing negative keywords has always been a challenge, dubai whatsapp number but lately it requires even more care.
There are basically two problems when it comes to negative keywords:
One: you're using them where you shouldn't and you're losing traffic.
Two: You're not using them where they should be and you're losing money.
The first case is very simple but popular.
You hadn't sold tandem bikes for years and had the word "tandem" on your negative list.
So, you started selling again but your PPC specialist forgot to remove the word from the negatives and now you don't understand why you're not getting any traffic for this keyword.