Conversion: Why Similarweb uses the “reverse trial” strategy to convert users

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Rina7RS
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Joined: Mon Dec 23, 2024 3:46 am

Conversion: Why Similarweb uses the “reverse trial” strategy to convert users

Post by Rina7RS »

It was clear what I was supposed to be doing analyzing a website and why I was doing it they teased me with dummy data below the search bar. I could see the value very quickly as soon as I typed in hrefgoom. If I got stuck or had questions, Similarweb provided helpful, relevant tutorials and guides in the right context.

Similarweb uses a “reverse trial” approach where new users automatically get a 7-day free trial of Similarweb’s premium product features. If the user does not purchase after the trial expires, they can continue to use the basic version of the product with a more limited feature set. This approach allows Similarweb to continue to nurture free users in order argentina mobile database to generate long-tail conversions over time.

Similarweb cleverly tailors pricing to the specific business solution a client needs. In my digital marketing use case, pricing is $199 per month Basic Plan or $349 per month Premium Plan, which I can purchase through self-service using a credit card.

A white background with a blue and dark blue top menu bar displays the pricing details of the Similarweb analytics tool, from Basic to Ultimate and expanding by price.
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