From Growth Hacking to SEO, remembering

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From the most advanced techniques for Facebook Ads to the simple and unassuming smile, and its importance for customer service. The #20elw (20th Locaweb Meeting) held in Porto Alegre in 2018 was amazing!

We all know that you have to leave your house to see what's going on in the world, don't we?! But the cool thing about this time is that we realized how mature digital marketing is and how even the most advanced strategies are now available to all companies.

Of course, it's been a while since this event took place, but it made us buy phone number leads in such a way that the conversations here at the agency are still related to the themes of some of the talks at this event.

I won't go into detail now, to talk specifically about each of the talks we saw at but I will share with you some insights and tips from some of them, which can be put into practice quickly, for your company.



Growth Hacking
Raphael Lassance, who is one of the main references in Growth Hacking in Brazil, brought up the idea of ​​quickly validating new ideas. In his talk, he addressed the importance of forgetting assumptions and leaving opinions and prejudices aside, so that each new test can be validated in numbers.

For example, if you have an idea to qualify your offer, create an ad, use your idea and monitor this ad for a few days, using a small part of your budget. If the ad converts well, increase the investment in the campaign; if it doesn't work, forget about it and try another approach.



Content Marketing
André Mousinho, a Rock Content professional, became known for Rock's YouTube channel. André created a really cool storytelling, using himself as a character, talking about a need he has, which raises doubts and led him to search for the topic on Google.