The Ideal Main Message of Each Email:
Posted: Mon Dec 23, 2024 4:40 am
It is a common practice to have a different mai cell phone lists for sale n message for each cart abandonment email.
Why?
First off, it makes each email unique and more interesting instead of sending the same email three times.
Secondly, each email provides a ‘solution’ for a different cart abandonment reason. This way, most of the reasons can be addressed and tackled.
Lastly, retailers prefer to begin with the least resource-intensive solutions and gradually add on more resource-intensive solutions if the need arises (i.e. the customer has still not converted). It is not ideal to use the most resource-intensive solution (e.g. offer a discount) in the first email, as a customer might be willing to convert without it.
For these reasons, the following is the best practice for each cart abandonment email’s main message.
Why?
First off, it makes each email unique and more interesting instead of sending the same email three times.
Secondly, each email provides a ‘solution’ for a different cart abandonment reason. This way, most of the reasons can be addressed and tackled.
Lastly, retailers prefer to begin with the least resource-intensive solutions and gradually add on more resource-intensive solutions if the need arises (i.e. the customer has still not converted). It is not ideal to use the most resource-intensive solution (e.g. offer a discount) in the first email, as a customer might be willing to convert without it.
For these reasons, the following is the best practice for each cart abandonment email’s main message.