Personalization Statistics

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Demonstrating Positive Effect on Conversions, Profits, and Customer Relationships
80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon Marketing, Power of Me - 2017)
98% of marketers see personalization helps advance customer relationships (Evergage, Trends in Personalization Survey - 2018)
53% - Report increases over 10% on main KPIs including conversion rate, lead generation, and revenue (Evergage, Trends in Personalization Survey - 2018)
170% - Increase in purchase rate of personalized product recommendations compared to non-personalized product recommendation (Barilliance - 2014)
Personalization Adoption Statistics and cell phone lists Trends


Email is the most popular channel for personalization
Despite the statistics showing personalization increases conversions and revenues, adoption is still slow.



In 2018, email is by far the most popular channel for personalization.



However, we see a huge divergence in the level of personalization within email. Some companies report personalization despite only using basic tactics like placing customer name or product data into subject lines.