All forms of advertising are at risk, but not to the same extent. Advertising has no place in time-shifted TV use, just as it has no place in Netflix and similar offers, which are predicted to experience enormous growth. as emotionless, has so far benefited from much softer media data. Nevertheless, it will have to accept further brutal losses due to netherlands rcs data the decline of the entire genre. And the much-vaunted online advertising on media portals is not growing as many had hoped. Profits are exploding on transaction portals alone. In addition, online advertising is exposed to technical risks such as ad blockers - the use of which is increasing exponentially worldwide. With ad blockers, all online advertising can be clicked away in just a few steps.
However, this mechanism does not apply to Google and Facebook, which have included their advertising in their basic offering. Therefore, from a technical point of view alone, the planned Swiss advertising alliance has fewer options than its overwhelming overseas competitors. The announcement that the merger is primarily intended to stand up to the US giants fails at this hurdle. In addition, the exclusive offers of Facebook and Google will not be affected by a Swiss advertising giant.