Reach your target group via social media
You may already be creating a lot of content on different platforms, but does the content fit the channel and the expectations of your visitors on it?
What is content marketing?
Content marketing is a marketing technique that aims to address the target group with informative, advisory and entertaining content in order to convince them of your company and its range of services or your own brand and to win or retain them as customers.
The basis for this is the right content strategy !
For example, it makes little sense to publish exclusive hotel offers on Facebook. In addition to the algorithm, which reduces the reach of a post to just 10% of your followers , transactional topics do not fit into the environment of Facebook and the consumer behavior on this social medium. Inspiration and entertainment are more important. Add to that a portion of added value - e.g. where the attractive travel destinations are in 2019 - and interest in your hotel increases. User behavior must be thought through consistently and assigned to relevant channels. This is the only way to ensure that written content is even considered worth reading .
User behavior must be thought through consistently and assigned to relevant channels.
Social media gives you the opportunity to attract the attention of your users for the first time. This is usually achieved by placing ads to a clearly defined target group. Those who ultimately become your followers express clear expectations. Fulfill these expectations by, for example, communicating attractive holiday destinations or the advantages of your hotel in an entertaining way. This way you demonstrate expert competence, build trust and increase awareness of your brand.
Content Marketing for Hotels
Targeted content on social media using the example of Best
Western Hanse Hotel Warnemünde.
Today's user behavior is increasingly aimed at consuming honduras phone number data a lot of information quickly in a very short space of time . So avoid too much text and use the following media:
Pictures
videos
infographics
surveys
Posts that aim to generate interactions from the user (e.g. comments on social media)
Platforms for Content in Hotel Marketing
In addition to social media, the newsletter continues to play an important role. People who want to keep up to date with potential travel destinations and attractive offers get this information from traditional emails. So adapt your newsletter content to the needs of your target group and don't get lost in too many details. The information should be as short and convincing as possible. Only then will your subscribers decide to visit your website.