How often are you annoyed by banners on websites , calls from strangers or TV commercials? And how often are these advertising messages irrelevant? That is the crucial difference between inbound and outbound marketing.
You can read here what this means for your company and how you can make outbound and inbound marketing work together.
What you can expect:
The subtle difference: inbound vs. outbound marketing
Outbound Marketing: Find Your Customers
Inbound Marketing: Your Customers Find You
Synergy between outbound and inbound marketing
Conclusion
The subtle difference: inbound vs. outbound marketing
As a rule, we are all annoyed by advertising . We have even south-korea phone number data become excellent at blocking out the advertising messages . We go to the cinema 20 minutes late so that we can miss the adverts. When we watch a film at home, we go to the bathroom or get a new bag of chips during the advert break. We install ad blockers so that we can read online without being disturbed.
This makes it increasingly difficult for companies to get their customers' attention - and more expensive!
When was the last time you actually noticed and read an advertisement? Or clicked on a banner ad in an online article?
Question: What is the difference between outbound and inbound marketing?
Outbound Marketing: Find Your Customers
In classic outbound marketing , also known as push marketing , you send your marketing message to your target group without asking. For example, via:
television and cinema advertising
banner advertising
Google Ads, Bing Ads (or ads in other search engines)
Facebook and Instagram ads
Cold calling (especially by telephone or email)
You can imagine it like this: There are lots of people in a hall, including your target group. There are loudspeakers all over the hall. You, as a company, use these loudspeakers to broadcast sound to the people in the hall.
They didn't ask you to do this. Many of them aren't interested in your message at all. Many listen briefly but don't feel addressed. Others are just annoyed and want to be left alone. But you paid a lot of money to be able to use these speakers for a short time.
This example is striking, but it illustrates the difference between advertising and communication .