In addition to this dynamic newsletter campaign, there is the option of integrating other channels. Push messages are particularly suitable for this. Did you know that with Web Push, your messages arrive regardless of whether the recipient is currently on your website or not? So if your customer doesn't check their emails very often, this might be your chance to reach them.
For mobile-savvy users among your customers, WhatsApp offers a good channel to reach them. By the way, links and images can be easily integrated into both Web Push and WhatsApp messages. This makes these israel phone number data channels ideal for lightning deals. This means your customers can never miss an offer. Web Push and WhatsApp messages can also be sent very easily from the EMM.
Term Black Friday: Attention trademark law!
Even though the name Black Friday has now become established in German-speaking countries, the name is still protected by trademark law as far as we know. The application to delete the term has been pending at the Federal Patent Office for some time. Strictly speaking, this name should never have been registered there. At the end of March this year, the DPMA decided to delete it. However, since the trademark owner, Super Union Holdings Lts., filed an appeal with the Federal Patent Court, the decision is not yet legally binding.
This means that the Black Friday brand is still protected. This means that you could face a warning if you use the term. If you want to use the name Black Friday, we recommend that you seek appropriate legal advice from a specialist lawyer. An alternative is not to use the term and instead invite customers to Shopping Friday with pitch-black offers, Buy Day, Special Shopping Friday or something similar. You can find more information about this here at the Mittelstandsverbund .