Let's use a specific communication channel to clearly demonstrate the reduction in customer acquisition costs.
By fine-tuning the advertising channel:
perform optimization or select new target audiences for an advertising campaign;
increase conversion by improving the design of the landing page, speeding up the loading of the site, including the mobile version;
revise the content, that is, increase its usefulness;
make more active use of non-standard, attractive graphic material;
generate and use catchy titles.
Reducing the cost of customer acquisition through blogging
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All these measures are aimed bolivia email list at achieving a reduction in the cost of attracting a client. For example, a catchy but unobtrusive banner will attract more users, and an interesting but laconic title will reduce the cost per click for a transition.
Using the lead retention method, draw them into the sales funnel for further “warming up”:
place a pop-up window on the website with an offer to subscribe to the newsletter;
embed other useful information into the link text;
offering bonuses in exchange for a phone number or e-mail;
set up retargeting for website visitors by including an offer to subscribe to a community or group on social networks;
implement CRM and optimize the sales department in order to increase the efficiency of working with the most active customers.
If a user has visited your site, then your investment in customer acquisition has paid off. But a visitor is not the same as a buyer. Your job is to convince the customer to place an order and pay for it.