E-mail marketing during the Corona crisis
Opportunity or catastrophe?
The reports and current reports on the Corona virus Covid-19 have not only dominated the news for several weeks, but also our everyday lives. No wonder, because never since the Second World War have we in Germany had such restrictive measures as in the last few weeks.
In addition to the personal restrictions, the economic consequences jordan phone number data are also immense. Retail, hospitality, tourism and the events industry in particular have been hit hard by the Corona crisis. Online retail, on the other hand, is still doing well, mainly due to a lack of alternatives.
But what does all this mean for email marketing? Can sending newsletters help you get through the current crisis better? We've looked at a few industries to find out.
Because people are at home more and working from home as much as possible, user habits have changed. Overall opening rates have increased and response times have decreased - it is noticeable that people have more time. Usage times are now more evenly distributed throughout the day and there are fewer peaks compared to normal office life.