What? The main responsibilities of a sales manager include: communication with clients, sales of the main product and related services, preparation of a commercial offer, payment control, and database maintenance.
How to define? Sales managers work in different areas, and their responsibilities may differ even within the same company, but in different departments. To designate the functions of a specific employee or group of employees, you can use one of three methods.
The article explains:
Key Responsibilities of a Sales Manager
Common Myths About Sales Manager Duties
Sales Manager Responsibilities in Different Segments
Sales responsibilities based on the nature of business process execution
Rules for drafting a job description for a sales manager
Professional skills and personal qualities of a good sales manager
Defining the responsibilities of a specific sales department employee
Responsibilities of a Wholesale Sales Manager
Regional Sales Manager Responsibilities
Assistant Sales Manager Responsibilities
Frequently Asked Questions About Sales Manager Duties
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Key Responsibilities of a Sales Manager
A sales manager is a specialist uganda email list who sells a company's goods or services. His responsibilities include identifying the client's needs, competently presenting the product, and helping to make decisions.
The work of a sales manager includes several areas, the main one being sales. His work can be divided into interaction with clients and searching for new ones.
The tasks that make up the sales process vary depending on the company's line of business. For some companies, the following division of employees is relevant:
hunters;
farmers;
ordinary managers;
those who serve VIP clients.
Sales Manager
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However, there are a number of responsibilities that any seller must fulfill:
Establishing contact with the client. The manager must negotiate, call and correspond with all sales participants to push for a deal.
Tracking deliveries and financing goods. After the contract is drawn up and signed, the sales manager must check all receipts and invoices, notify the client of the need to pay, check the delivery status and process the return.
Creating product presentations and commercial offers. For a quick sale, the manager needs to correctly tell about the product, highlighting its advantages compared to competitors. Often, this requires additional funds and materials.
These tasks are directly related to sales. But there are also those that play a secondary role, since in this case the connection is only indirect. The seller can also:
Engage in the formation of a cold client base. A company cannot always provide a large number of interested parties. Most often, the manager identifies the needs of those who have applied independently.
Participate in any events with a large number of potential clients.
Create deal or customer cards in CRM. If you do it right, you can find the key to any client.
Contact the technical department staff. This is important for those managers who participate in the implementation of equipment/machinery. If necessary, the specialist must provide the client with an assessment from experts on the technical solution.
Team up with financial services representatives. For example, discuss providing the client with a discount, installment plan or credit for the product.
Communicate with the accounting department and provide copies of contracts to its employees.
Alert the marketing department to customer requests and behavior.
Since the sales manager is subordinate to the head of the department, he must maintain the schedule that was set by the director. The specialist's job responsibilities include submitting reports, daily planning meetings, corporate trainings and seminars. He must also keep the workplace in order, monitor the safety of the issued equipment.