We asked retail experts to give us a list of actions they've already tested that have had a measurable impact on their sales.
Here is their advice!
Focus your efforts on customer experience
Put your customers first
Make your store a sought-after destination
Invest in your checkout marketing
Renew your in-store merchandising
Reduce waiting times
Improve your online visibility
Increase your in-store traffic
Offer a loyalty program
Do not consider returned items as losses.
Focus on upsells and cross-sales
1. Focus your efforts on customer experience
Your employees are on the front lines of your store. They’re the ones qatar cell phone number interacting with customers, building positive connections, and selling your products.
Here are some important points to consider to ensure your staff is effective:
Hire passionate salespeople: When a salesperson believes in the products they sell, it shows in their interactions with customers, which will be more positive.
Focus on the customer's needs: While it's important to sell, it's even more important to actively listen. By listening to what the customer is saying, the salesperson can identify their problem and offer a solution that involves your products.
Emphasize the importance of personalizing interactions: There is no standard sales technique. It is by actively listening to the customer's wishes and needs that the salesperson can determine the product that is right for them.
Roberta Perry, founder of skincare company ScrubzBody , decided to open a retail store so she could have a place to talk directly with her customers and help them find solutions to their problems.
She believes that providing excellent customer service, which cannot be replicated online, is essential to attracting and retaining more customers (and generating more sales).
“We care so much about our customers that they bring their friends and family. We have in-store events like Ladies Nights , which attract groups of 6-18 people at a time. We believe in being genuine and really interested in their buying and using experiences. We want them to buy the right product for them, rather than just selling them what we think they need,” she explains.
Roberta hit the nail on the head: making customers the number one priority. Which brings us to the next point…
2. Put your customers first
Every retailer's strategy should be customer-centric. You need to understand what they want and consider their needs as your first priority.
It's not just about having the products you want in stock; it's about making customers feel good.
Your salespeople should not pressure customers who enter your store. No one likes to be forced into something, so avoid sales techniques that are overwhelming to the customer. Simply talk to them, find out what they need, and offer several solutions that fit their price point. If the customer likes your service (and the product), they will come back.
Even if you don't sell the product the customer really needs, don't hesitate to recommend it to them and tell them where they can buy it. The customer will appreciate your help and it will build trust with them. As a result, when that customer comes back to your store, they will be much more likely to trust your salespeople. You should aim for long-term relationships, not short-term sales!