6 Reasons for Barrier-Free Newsletters
What is an accessible newsletter all about?
Accessible newsletters are more than just a nice gesture. Did you know that 20 percent of your target audience has accessibility needs? Accessibility in digital content such as newsletters, websites and landing pages is crucial to ensure that everyone, regardless of physical or technical limitations, has equal access to your information.
It is important to note here that the requirements for barrier-free newsletters vary greatly. The needs of people with sensory impairments, such as visual impairments, can vary greatly. For example, while a blind customer uses your newsletter with the help of a screen reader, a visually impaired customer uses a mouse or trackpad to enlarge the text or resolution.
Here we have summarized the 6 most important venezuela phone number data advantages for you as to why you should also make your newsletter accessible. You can download detailed information on implementation, useful tools and a practical checklist in our white paper at the end of the article .
1. Inclusiveness
One in five people needs accessible content! By implementing an accessible newsletter, you can reach a broader target group. Accessible newsletters are a step towards a fairer and more inclusive society in which no one is excluded due to barriers ( Digital Accessibility and Quality | Crownpeak , n.d.).
2. Legal Compliance
The Accessibility Strengthening Act (BFSG) is coming. This makes digital accessibility a human right - and a duty! The importance of accessibility on the Internet is supported in Europe by the "European Accessibility Act", or "EAA" for short. Among other things, this obliges member states to make all online commerce accessible for consumers. This directive must be implemented by all EU countries by June 28, 2025 .
3. Image improvement
Show that your organization is committed to inclusion. Companies that make their digital content accessible to everyone not only signal legal responsibility, but also social commitment. This commitment is rewarded with trust and a positive effect on the company's image.
4. Stronger customer loyalty
Accessible content demonstrates that you take your target audience seriously. This leads to stronger customer loyalty because users feel better understood and valued. Conversely, customers are more likely to get annoyed and abandon your website if they have difficulty perceiving your services and offers.
5. Development of new markets
By incorporating accessibility practices, you open up your content to a wider audience. This can lead to new customer relationships and business opportunities as you reach people who may not have previously been able to obtain your information and take advantage of the offerings.
6. Increase in sales
Accessible newsletters improve user-friendliness, which can lead to higher customer satisfaction and potentially higher sales. You should therefore not view the optimization of newsletters in terms of accessibility as an effort, but rather as a worthwhile investment.