What are its advantages

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Each retargeting action represents numerous advantages for your business:

Increase conversions. This strategy opens the door to taking advantage of the time users spend on another website and thus fueling their interest to attract them back to your page.
Increased ROI . When the conversion rate increases, sales are also multiplied. According to some studies, the return on investment of these campaigns is 300%.
Remember that ROI is the financial indicator that calculates the return on your investment in advertising campaigns. This means that the greater the number of sales, the better the ROI.

Give visibility to your products and services . It also allows products and services that users have already viewed to be presented on the screen again while they are browsing. The reminder increases visibility sri lanka consumer email list and increases the chances of selling.
Segmenting the advertising campaign . Each retargeting action allows you to segment advertising campaigns, adapting products and services to the demands and tastes of potential customers. In this sense, ads are targeted based on specific user behavior.
Strengthen all stages of the conversion funnel . Since it impacts the user repeatedly throughout their journey.
Another of its great advantages is that an advertising campaign based on this strategy is generally very economical and its results very productive .
What requirements must be met for ads to be displayed to users?

For retargeting to work effectively, you must keep two elements in mind and properly configure them: cookies and lists.
Cookies are small pieces of information sent by a website and stored in the person's browser, so that the page can consult their previous activity. They bring a series of limitations that make it impossible to have all the necessary information.