Why is it worth creating branded content?

[suhasini523]

Branded content goes beyond traditional advertising—it entertains, connects with, and sticks with your audience in ways other marketing just can’t.

Here are five reasons to give it a go.

1. Stand out against other pick-me brands
Talking to The Washington Post, CEO of Storified and former founder of Marriott’s Content Studio, David Beebe said:

Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.

David Beebe, CEO, Storified

He may have been talking about content marketing, but Beebe perfectly physicians email list articulated why branded content works so well—it sidesteps the “me-me-me!” marketing of most brands, and instead makes everything about the audience.

When you create branded content, you stand out in a playing field of pick-me brands.

2. Build positive associations
Viewers are 62% more likely to react positively to branded content vs. 30-second TV ads.

When you make something fun, beautiful, educational, or entertaining, your audience thinks better of you for it.

3. Show your human side
It may be a well-worn phrase but it rings true: people don’t buy from brands, they buy from people.

Content that features even a single human is 81% more effective than content without any people, according to a study from Kantar, Meta, and CreativeX.

Branded content lets you show the human side of your brand.