Inbound Marketing and the phases of the conversion funnel
In an inbound marketing strategy, quality content is made available to the user that is closely related to their preferences and the phase of the conversion funnel they are in. Depending on the stage, we will implement one strategy or another, which implies a significant change in the content we offer them.
inbound-marketing-phases
In the " Attract " phase we seek to increase visits to our thailand telegram website and our social networks , so we must develop a powerful content strategy on our blog and the social networks themselves. It is important that this content focuses on keywords relevant to our business.
In the “ Convert ” phase, we want these visitors to become leads , and to do so, we must attract their attention with downloadable content and landing pages with an unbeatable user experience, among other things.
In the “ Close ” phase, our goal is for that lead to become a client and acquire our products/services. To do this, we must be present through communications that we will prepare in advance and that will be sent automatically. It is very helpful in this phase to have Marketing Automation tools such as Hubspot or Pardot, with which to automate all these processes.
In the “ Delight ” phase, we focus our objective on making our customers our promoters , because there is no better advertising than that of a happy customer. Therefore, we will try to gather more information about them through smart content , thanks to which we will learn more about their tastes and needs, which will help us to draw up the specific content plan .
In addition, in this post we will talk about the 5 principles of inbound marketing that will help you maximize your results without having to allocate more resources. We can find them in abbreviated form as SCOPE , which are the acronyms of the 5 verbs in English.