What is a collaborative company?

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What do AirBnB, BlaBlaCar, JobToday or JustEat have in common? They are all collaborative companies … and all four have been very successful. Although it could be said that the collaborative economy as such has existed since the first barter, the emergence of the collaborative company (or collaborative consumption company) has occurred in the current economic paradigm, marked by the emergence of the Internet and new technologies, and with them the development of social networks and unprecedented consumption models.

The collaborative economy model, as its name suggests, is based on consumption between people; on collaboration and mutual help. Its focus is on lending, renting, exchanging, buying or selling products based on needs rather than economic benefits. Within this framework, services are also considered exchange goods.

Airbnb the collaborative holiday accommodation company
In Spain, this model was introduced in the tourism sector between 2012 and 2013 and then expanded to sectors such as transport, finance and education, with products at relatively low prices and accessible to a large part of the market. According to data from PwC, it is estimated that by 2025 this business model will have a global impact of more than 300 billion euros (335 billion dollars).

The collaborative economy generally makes use colombia number data of technological platforms that enable and regulate transactions. Collaborative companies are usually horizontal organisations, global communities in which all agents are invited to interact, participate and contribute to the development of the company in a proactive and creative way.

For its supporters, one of the main advantages of the collaborative economy is its transparency. Its defenders also argue that this model offers a greater supply and better prices than the traditional economy, while promoting reasonable, sustainable and environmentally beneficial consumption.

uber the collaborative transportation company
A collaborative company is characterized by providing an online solution to an offline problem. Within this definition we would find different types of goods and services, such as peer-to-peer accommodation (shared or P2P) exemplified by platforms such as AirBnB; shared transport with BlaBlaCar or Uber; on-demand home delivery services with companies such as Just Eat; collaborative financing through services such as Kickstarter, or on-demand professional services such as consulting available on freelancer.es.

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But how do these companies, which are apparently practically altruistic, generate economic benefits ? Their profit comes from the commission they take as intermediaries. However, there are differences between the type of mediation they carry out. The most common is product redistribution, in which the company manages the stock that users generate. But there are other formulas, such as payment per use or insurance, in which the platform is the guarantor of the exchanges.

These types of companies, which go beyond the business idea we are used to, constitute a growing model that, for many, could completely transform our way of consuming. Many experts compare the collaborative economy to a honeycomb: a strong structure that efficiently allows many individuals to access, share and grow resources within a common group.

The collaborative economy is based on communication and online platforms. If you are thinking of creating your own collaborative company, equip yourself with the best mobile rate with internet for companies! Call free on 1495 or visit the website and we will inform you.