The aromas of the materials from which the item is made are also becoming popular, namely:
the smell of leather , it is most widely used in car showrooms and furniture stores;
tree bouquet is used in places selling furniture;
The smell of high-quality plastic is used in electrical goods stores, mobile phone pavilions and office equipment.
In addition to the fact poland email list that aroma marketing has a direct impact on sales growth, it also significantly increases and improves:
the time potential buyers spend at the point of sale;
loyalty of consumers who return and make repeat purchases;
perception of feelings and brand;
Defining the target group is considered one of the main actions in the decision-making process for choosing a fragrance. Since a specific product or product range is aimed at satisfying the needs of a certain part of consumers, in most cases this allows you to find the desired scent quite quickly. But it should be borne in mind that this is not the only action of aroma marketing in the broad sense.
For example, an assumption is made or the results of the study determine that the selected product is intended for middle-aged men who have similar interests. Based on this, the use of appropriate aromas from a specific group is practiced, namely adrenaline. Another example of increasing sales in a cafe can be the use of cinnamon, cherry, vanilla bouquets.
A well-chosen scent has a very strong influence on a potential buyer, along with the color and texture of the product . Considering the fact that smell influences decision-making at a subconscious level, it can be summarized that aroma marketing is an effective advertising tool, with the help of which a lot of opportunities for manipulation and sales management appear.
Determining the dominant and most popular scents is considered to be a rather complex process. In most cases, it is a matter of taste for the person responsible for choosing the scents. The field of activity, the nature of the target group and the interior design mainly influence the determination of the optimal composition.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: