How to Design a Conversion-Oriented Website in 5 Steps

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Web design
An effective website should not only be visually appealing, but it should also be able to convert visitors into customers.

Designing a conversion-oriented website involves making strategic decisions that drive users to take specific actions, such as purchasing a product, subscribing to a mailing list, or completing a contact form.

In this guide, we'll show you how to design a conversion-oriented website in five key steps.

How to define a conversion on a website?
The goal of a conversion is to move users through a conversion funnel, which is a predetermined path you want visitors to take on your website. This funnel can include several stages, such as new zealand consumer email list awareness of a product or service, interest, decision, and finally, action or conversion.

So defining a conversion involves clearly stating what action or actions you want visitors to take on your website and then measuring how many visitors take that action.

Web analytics tools, such as Google Analytics, are commonly used to track and measure conversions. Conversion rate is a key performance indicator (KPI) in digital marketing and is calculated as the number of conversions divided by the total number of visitors, usually expressed as a percentage. This metric allows you to evaluate the effectiveness of your marketing and website optimization strategies.