Computer with Google Tag Manager symbol
What is Server-Side Tagging (SST)?
Server-Side Tagging (SST) consists of running a Google Tag Manager container in your own environment, that is, on your server in Google Cloud Platform, for example, although it can be in other Cloud environments, but with a more manual and complex integration.
In this way, server-side tagging completely changes the switzerland number for whatsapp dynamics of data collection and management and makes each company the owner and controller of this precious value. In addition, it allows for digital marketing and analytics configuration without loading any third-party code into the user's browser or device.
Why do I need to implement Server-Side Tagging in sGTM?
Every business should consider server-side tagging if they want to improve a number of aspects ranging from data control, privacy policies to website loading speed.
Since last year, changes in iOS and increasing restrictions in other operating systems are minimized with SST, and we also reduce the impact of ad blockers since we use our own subdomain to set cookies and the origin and flow of data that cannot be blocked because they are part of our server.
Website speed is greatly improved as we have switched from third-party scripts to integration into our server, as more and more platforms support this type of tracking every day.
Data is kept secure and you can decide what data and events you transmit to a third party, while with client-side tagging, scripts can collect any information they want.
Additionally, we have the ability to set first-party cookies, as we use a custom subdomain for the tagging server. For example, Facebook may set cookies from your domain name, generating first-party cookies and improving all aspects of active campaigns.