8 Main Rules of SMM Strategy

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Content
Analysis of the current state: analysis of the target audience, competitors and benchmarking
Defining goals and objectives
BIG IDEA
Content part: headings, visuals, platforms, community design
TOV
Promotion and competitive activities
Analytics
One of the main services of our agency is the development of an SMM strategy.
Creating a holistic strategy mechanism is quite a lot of work, but it is thanks to it that we receive such valuable insights into promoting our clients’ businesses.

Today I will tell you about the structure of the SMM strategy finland consumer email list that we use at Metrika. It usually consists of 8 points:

Analysis of the current state: analysis of the target audience, competitors and benchmarking
Defining goals and objectives
BIG IDEA
Content part: headings, visuals, platforms, community design
TOV
Promotion and competitive activities
User journey, weaving social media into the marketing structure
Analytics
Analysis of the current state
Target audience, competitors — the better we know them, the better we hit their pain points, needs, and the faster the interaction is. The goal and the path to it depend on the competitive environment. What we pay attention to: how often posts and stories are published, whether there are headings and what they are, TOV features.

Below is an example of a summary table that we use in projects. After the general summary, we analyze each competitor by the listed indicators. This helps to understand the overall situation in the industry.