You can develop a content map at each stage of the Buyer Persona's Purchase Cycle and apply the Inbound Marketing strategy to your campaign.
As repetitive as it may sound, you know very well that content is the fundamental uk email database piece in your marketing strategies, even more so if you work with the Inbound methodology. So there are no excuses, the message and the texts must be made according to the needs of your Buyer Persona.
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In the 2016 Inbound Study, Hubspot confirmed that 74% of consumers get frustrated with websites when the content they see on the pages has nothing to do with their interests.
Creating a Content Calendar and evaluating your Buyer Persona's Purchase Cycle can be very useful to ensure that the content has a direct relationship with the consumer, and also provides a solution to their problems.
If your Buyer Persona needs a Guide to success through Blogging, then develop content around this. For example, a downloadable piece that covers all the fundamentals of blogging, the essential tools, and how to monetize.
[Tweet “If your #BuyerPersona needs a Guide to success through #Blogging, develop content about this.”]
This way, your Landing Page will have higher conversions, because you will be offering something that your Buyer Persona needs.
Please note the following:
Clear and precise content about your product
Design adapted to the needs of the audience
Use language that connects you with your Buyer Persona
Personalize your message, be closer to your audience.
[Tweet “The focus of your #LandingPage should be on the solutions that your product generates for the Buyer Persona.”]
Mistake #4: There is no value proposition on your landing page
What's different about your product or service that makes your audience want to try it? There are thousands of brands on the web today, and if you don't stand out with something that makes you unique and special, you'll never find your ideal customer.
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The same will happen with your Landing Page, no matter how spectacular the design is, without a value offer, your leads will leave as quickly as they arrived.