How to set the right KPI for a marketing channel

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Content
Are you involved in strategic marketing tasks?
Why can't marketing and sales be equal?
Decomposition of business goals
Define channel list
Identify the key indicator
Forecast campaigns according to the media plan
Create a funnel for each channel
Problems with setting KPIs
Benefits of working with agencies
Bounce rate is a metric that shows the percentage of users who left the site after viewing only one page without performing any actions on it. This indicator helps to understand how interesting and useful the site ecuador consumer email list is to visitors. If the bounce rate is high, it may mean that users did not find what they were looking for on the site and quickly left it.

How is Bounce Rate calculated?
The formula for calculating bounce rate is super simple:

number of people who visited only one page of the site / total number of site visitors × 100
For example, if 200 people visited the site and 120 of them left without going to other pages, the Bounce Rate would be 60%.

What indicator is considered normal?
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If you suddenly find yourself in the orange or red zone, you need to analyze your site and understand what went wrong.