As?
They will look at your profile (or your company's profile) and the relevance of your content to what others are posting, commenting on, and are interested in.
Depending on what they see fit, they may remove your content from others' feeds or display it less frequently.
Filter 4
Finally, real people review your post to determine whether it should continue to appear or be included somewhere else, such as a channel, and use it to draw insights for future algorithm adjustments.
Recent changes on Instagram
There is no doubt among the community of professionals who use this network for commercial purposes that Instagram's organic reach is beginning to decline.
The first thing you need to know is that the content of your feed is not based solely on who you follow, but on what you like.
That is, if the algorithm thinks you'll really like a certain post, it will appear at the top of your feed.
In the words of the social network itself, the feed is based on:
Past user behavior with similar content and an analysis of the actual content of the post.
When a post receives a large number of Likes and Comments , this signals to Instagram's algorithm that the post is of quality and it is shown to those people who it thinks might be interested.
When news of Instagram 's new content algorithm first broke last year , they said: " The order of photos and videos in your feed will be based on how likely you are to be interested in the content, your relationship with the philippines cellphone number person posting it, and how recent the post is ."
You've probably heard more than once that using Instagram is not suitable for B2B businesses or that Twitter is a network for staying informed.
Not to mention the classic " Facebook is for parents "!
The reality is that user behavior is different across social networks and patterns are neither unique nor easy to interpret.
Beyond the obvious differences between visual and informational social networks, I am going to try to break down in broad terms how users behave on social networks and what we can learn as marketing professionals.
To do this, I will use an analysis carried out by Hubspot and the University of Virginia.
Classification of behavior
The first and most striking thing is the classification of behaviors: connect, integrate, communicate, discover and act.
Social Media Users - Behavior
This is a very clever classification that you will surely recognize from your favorite social network.
In addition to the behavior of social media users, the aforementioned study classifies the topics that we usually find on social media.
Be careful, because we are talking about brand content, not content from individual users.
In this figure you can see the content classification created by Hubspot.