What is BtoB advertising? Explaining advertising delivery to achieve goals

[tmonower957]

Ads University Blog Editorial Department
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.

Share on Facebook
Share on LinkedIn
Share on Twitter

Many people are concerned about B2B advertising management, asking questions such as, "What is the purpose of B2B advertising?"



In fact, even among those who run B2B advertising, there are many cases where they do so without any specific purpose.

To help solve these issues, this article will explain the belgium consumer email list purpose of advertising in B2B and effective web advertising.

If you are struggling with a B2B marketing strategy, be sure to check this out.



In the second half of the article, we also introduce Shirareru, a marketing data platform provided by MicroAd.

If you are considering BtoB advertising operations, please read to the end.

Effective BtoB Web Advertising

How to choose advertising media and ad delivery services

6.1 Choose the one that best suits your company’s objectives

6.2 Consider cost-effectiveness

6.3 Align with ad manager's operating hours


With "Shirareru" you can reduce costs and operate efficiently7.1 What is
the marketing data platform "Shirareru"?
7.2 Features of "Shirareru"
7.3 Implementation results of "Shirareru"

Let's deliver ads that are tailored to your company's goals! "Shirareru" enables effective ad delivery

　1. [For corporations] What is BtoB advertising?


"BtoB" is an abbreviation for "Business to Business" and refers to business (transactions) between companies.

BtoB advertising refers to advertising aimed at corporate decision makers, such as business people such as executives and web marketers.

Specifically, we will expand our business using BtoB advertising with a wide range of corporate products, including not only hardware such as parts needed for manufacturing, and supplies and equipment needed for transportation, maintenance, and sales and administration, but also communication tools used by employees within the company, internal attendance management systems, and MA tools.