[For beginners] A simple explanation of how DSP advertising works

[tmonower957]

Joined MicroAd Co., Ltd. in 2013. After gaining experience in DSP sales, he gained experience in email marketing at a major recruitment company. After that, he worked in SSP sales and customer success before moving to marketing.

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Hello, this is Konishi from the Ads University editorial department.


Anyone involved in web marketing has probably heard of DSP (Demand-Side Platform).


Even among those who regularly work with DSPs, there are probably usa consumer email list few who have a detailed understanding of how they work. In this article, we will explain how DSPs work in an easy-to-understand manner for beginners.

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1.1 What is DSP?

DSP is an abbreviation for "Demand-Side Platform" and is an ad delivery platform for advertisers. It maximizes the cost-effectiveness of advertising through real-time bidding.


It is a platform that automatically optimizes where to place ads.

▼If you would like to know more about DSPs, please refer to the article below.

[Latest version] What is DSP advertising? A thorough explanation of how it works, easy for beginners to understand


[2022 Latest] What is DSP advertising? How it works, the pros and cons, and selection points - A simple explanation of the 7 major DSP operating companies

1.2 Differences from SSP

Along with DSP, another term you will almost always hear about is SSP.



It is an abbreviation for "Supply-Side-Plattform" and is a platform for maximizing the advertising effectiveness of the supply side (i.e. publishers and media).



This is a system that automatically selects and delivers the ad with the highest unit price from the connected DSPs and ad networks.


In other words, a DSP is a platform for those who deliver ads (advertisers), while an SSP is the opposite, a platform for those who receive ads (media), and ads are exchanged between the two.