What strategies are necessary for pharmaceutical advertising

[tmonower957]

Detailed explanation of the Pharmaceutical and Medical Device Act
Ads University Blog Editorial Department
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.

Share on Facebook
Share on LinkedIn
Share on Twitter

When selling any product, not just pharmaceuticals, the most important thing to consider is "strategy."

The strategy also includes advertising, but there are some things to be careful about because pharmaceutical advertising is deeply involved in a law called the Pharmaceuticals and Medical Device Act.


It is also important to create a marketing strategy that is in line with recent trends.
In this article, we will introduce the Pharmaceuticals and uk consumer email list Medical Devices Act, which is deeply related to pharmaceutical advertising distribution, as well as strategies and key points for implementing advertising distribution.



Show Table of Contents

What is the Pharmaceuticals and Medical Devices Act?
1.1 Purpose of the legislation

1.2 Items subject to the Pharmaceuticals and Medical Devices Act



Regulations on pharmaceutical advertising
2.1 Regulation of false advertising
2.2 Advertising for specific diseases　
2.3 Advertising for unapproved medicines
2.4 Examples of media considered to be advertising


Key Strategies in Pharmaceutical Marketing
3.1 Focus on “prevention” rather than “treatment”
3.2 Focus on chronic diseases
3.3 Branding on a company-by-company basis



How to deliver ads that do not violate the Pharmaceuticals and Medical Devices Act

4.1 Deliver advertisements in accordance with the Ministry of Health, Labour and Welfare's points of
caution4.2 Consult with legal experts4.3
Deliver messages as a "pharmaceutical manufacturer"

Advertising strategy using IASO, a marketing data platform for the pharmaceutical industry
5.1 Advertisements can be delivered to people with specific symptoms

5.2 Targeting specific disease predisposing groups is also possible

5.3 Large-scale portal sites and other sites with over 200 billion monthly deliveries


Knowledge of the Pharmaceuticals and Medical Devices Act and a specialized platform are important for pharmaceutical advertising strategies