Use personalized product recommendations - The most effective cross-sale technique remains personalized product recommendations.
Create and leverage behavior based customer segments- Recommendations and offers should be based on customer behavior such as previous purchases and in-session products viewed.
Multiple types of product recommendation widgets - Don't limit yourself to single recommendation widget types. Use multiple widgets.
Cross-sell Design Best Practice 1: Creating looks
As mentioned, looks do more than educate customers. They provide a natural way to offer complimentary products. Here, Target gives an assortment of looks for the product.
When you click on one of the looks, a simple item widget pops up. You can easily navigate to any of the complimentary products, save them, or view more details.
Cross-sell Design Best Practice 2: Dynamically changing product images in looks
When you offer various product attributes, it is important that you personalize the cross-sales you make.
Here, Target dynamically updates the looks widget to match the selected product attributes. Both the images themselves, as well as the matching accessories are changed in real time.
Cross-sell Design Best Practice 3: Personalized product recommendations
Target's product recommendation widget is flexible. It offers a simple navigation bar to allow customers to filter the recommended products. In this case, the product we are viewing fits both a crew neckline as well as a mini length.
Target gives us the option to filter based on either.
Switching to mini length type dynamically updates the suggested products.
Likewise, selecting "show more" will expand the number of suggested items. This functionality is perfect for shoppers looking to add to their cart or browse. Instead of having to navigate back to the category they came from, they can see what items they want on page.