Include videos in your email marketing strategyOn the one hand, including videos in your email marketing strategy increases traffic to the brand's website . But at the same time, it also helps you reach a larger number of users.
In other words, videos can attract new customers but also improve brand engagement with philippines phone directory search subscribers . In this sense, video is part of the quality content marketing that brands must promote.
5.- It allows you to differentiate yourself from the competition
Include videos in your email marketing strategy
Brands that integrate videos into their content will have a better brand image. Including videos in your email marketing strategy allows you to differentiate yourself from the competition . To the extent that the brand opts for unique, creative content that responds to the needs of its subscribers and remains in their memory, the brand improves its branding.
Users quickly perceive brands that are committed to their subscribers and those that are more distant. Quality videos are content appreciated by the audience and place brands in more privileged positions. Therefore, it is more difficult for the competition to match the brand, since it cannot offer the same, with the same value.
Include videos in your email marketing strategyDigital marketing managers should consider including videos in their email marketing strategies. This is a useful resource that adds great value to the brand.
Furthermore, email marketing is the best way to share all kinds of creative content and visual strategies. To do this, you need a simple emailing tool like MDirector, which allows brands to successfully approach their subscribers. What are you waiting for?In addition, email marketing is one of the emerging trends. More and more brands are putting into practice some of the tips to improve their newsletters or even attract more leads or buyer personas. This makes it increasingly difficult for companies to stand out in customers' inboxes.
That's why video is so highly valued. Including videos in your email marketing strategy is generally a positive thing. It is one of the most visual and attractive content for users, which is why it has great positive aspects for conversion.
The fact is that including videos in your email marketing strategy can increase open rates by up to 19%. And when it comes to click-through rates, these can increase by over 300%.