With an impressive network of products, Google is driving the fusion of man and machine forward and wants to become an indispensable interface between online and offline. Imagine a device that you wear on your body at all times and that gives you sensible answers to generic questions such as: What is the best way to get to Thomas from here? Is there a coffee somewhere on the way? Has the customer already confirmed the appointment? When is the conference again? Do I need to buy anything today?
The more products a person uses, the more intimate and personal the search results become, because they are no longer based only on a current index crawled at a specific point in time, but also on the user's digital footprint and history. Google gets the data needed for this from Google+, Gmail, Chrome, Store, Play, Maps, Drive, location, previous search behavior and so on.
Google's product world
This creates a network of relationships and context, and who knows, maybe in the future it will be normal for everyone to have a little technical assistant with them that not only knows where we live, our interests and our clothing size, but also our daily habits and preferences, as well as our family, friends, employers, colleagues and all their interests and relationships. It would congratulate us on our birthdays, wish us success in an exam, stay up all night with us on a presentation and always remind us of everything without us having to ask.
Become a Being with an Agenda
SEO is changing because all these intimate factors ivory-coast phone number data cannot be influenced. Reverse engineering is becoming more and more complex. In order to rank well in the framework of semantic search, i.e. to express intention, create meaning, establish context, form associations and maintain relationships, an identity is needed as a basis. Google sees websites and everything that can be behind them, i.e. people, companies, projects, institutions or organizations, as an entity , which means something like a being with an agenda.
user contextTo be perceived by Google as an expert on a particular topic, it is no longer about convincing a stupid algorithm, but rather about convincing an increasingly intelligent algorithm AND a person on the other end of the screen. Brand building is becoming the cornerstone of online presence and content is the means of communication . That is why content is not entirely unjustified in being so hyped and is split off from SEO in that it also affects other areas of the company, such as marketing and PR , acquisition, service and HR. Content is the glue with which a consistent company image can be created, both externally and internally.
However, no matter how great the content is, if it cannot be found, it is a waste of time. In the multi-screen world, loading time, page architecture and correct redirects cannot be neglected and someone has to ensure that content is well structured so that it can be regularly crawled and meaningfully indexed. Structured markup helps semantic search to better understand the meaning of content and to put it into meaningful relationships with one another. Once it has understood the meaning, it can prepare any question itself and thus becomes an answer machine, which will probably only show its full potential with regard to voice search.