This is not such an easy job as it seems at first glance, because you have to taiwan email list especially carefully select the color palette, size and shape of the word, think through the letter spacing and other nuances. Graphic – suitable for small companies specializing in the service sector (confectionery, cafe, beauty salon, etc.). By the way, it is the graphic logo that is most often used for food products.
Combined (a combination of text and graphics) is the most common logo, as it suits almost any business task. A graphic image, supplemented with the company name, allows you to create a bright and memorable image. We have a separate article on this topic, where we analyze the relationship between the type of logo and its popularity – which logos inspire trust .
Harmonious combination of components Creating an organization's logo involves selecting components that fit harmoniously together and do not contradict the main task. Read more in the study on the psychology of color in identity . So, first of all, take into account: The shape of the logo – it can be anything, but the most common are a square, circle and triangle.
The square is the embodiment of stability and sustainability – it is suitable for companies that position themselves as reliable partners. The circle is a holistic image, woven from an infinity of soft lines. It is a symbol of movement and life itself. The triangle shows the desire for victory and new heights. It is suitable for companies that put their own development at the forefront.
Color creates mood and influences the perception of the surrounding world. Red is the embodiment of strength and passion. Perhaps, it is the brightest of colors. It is able to awaken feelings and charge with energy for new achievements. However, it contains not only creative, but also destructive power. Red is the color of aggression, so it can have a negative effect on some people, tiring and irritating at the same time.
It is not recommended to abuse it. Organization logo creation red logos Blue – attracts people, as it represents calm, trust and reliability. The color of the sky and water. It is believed that even people with visual impairments can perceive it. However, blue, like red, should not be overused. Its excess can have a depressing effect on the nervous system.
Purple is a color shrouded in mysticism. It combines the energy of red and the calm of blue. It is suitable for implementing creative ideas and self-development. If there is too much of it, it can “press” on the psyche and even cause depressive states. Yellow is a color strongly associated with the sun and warmth.
It is quite positive, has a positive effect, and promotes productive communication. Many people see it as a source of new ideas and inspiration. Green is considered one of the most harmonious. Natural and fresh, like nature itself. It calms well, but does not depress. The color of youth, health and everything natural in general.
Font – it also needs to be carefully selected when creating a company logo. In this case, business owners have two options: order development from professionals (in this case, it will be a 100% unique font that takes into account all the customer's wishes) or look among ready-made ones. Now there are many services offering fonts of any cost (for example, Webfonts.
ru, paratype.ru, etc.). However, we repeat, the choice of one or another option should be based on the criteria of the functionality of the logo. The font should clearly reflect the idea of the company. Depending on the color an