Of course, having influencers like Cristiano Ronaldo has made things easier for her, but the tips we can take from her to inspire us are:
Although they post infrequently and only in English, their content goes viral in minutes because their content is focused on what their users are passionate about.
They publish their work in the community, which positions them as a committed and professional brand.
Cisco: Segmenting Your Posts
LinkedIn Company Pages - Cisco Example
The Californian technology company is already on track to have almost three million users affiliated with its LinkedIn company page, and is focusing its efforts on segmenting its content.
From its secrets we can extract:
They make publications of international anniversaries that have to do with their niche.
Their publications are frequent and are segmented by language.
Their interactions are high and they are dedicated to dealing with Human Resources issues (which there is great interest in on this professional platform).
Schneider Electric: content aimed at B2B and Green Marketing
LinkedIn Company Pages - Schneider Example
As a company that sells energy management and automation projects, green is very present on their LinkedIn company page and in each of their publications.
This makes it look like a company committed to the environment, a topic that is quite in philippine area code vogue.
Its very B2B content has several things that we can take into account:
Daily updates with an image that can only be that of this company, that is, they are easily differentiated from others at first glance.
Content in multiple languages targeted at a specific audience.
Tips to optimize your company's presence on LinkedIn
LinkedIn offers multiple tools to make your presence known on this platform and achieve the number of members in the examples.
Take these tips into account to improve your posts and interactions:
Make a content plan that includes at least one post per day.
While LinkedIn posts have been shown to perform better in the morning, try the experiment yourself to see what time works best for you.
Ask your followers questions so you can engage them with your LinkedIn posts.
Thanking people who share your posts is the best way to increase engagement on this social platform.
Always be clear about the activity of your business: if you are not, you may harm the interests of professionals and they will go to competitors. Be precise about your dedication.
Promote your e-commerce storefront. If you have a virtual store, take advantage of this platform to promote your product and/or service pages. Your messages will be much clearer to your users through this promotional strategy.