Need help with customer segmentation?

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Based on a powerful CDP, you will be able to segment customers by RFM status, CLV, or many other elements for successful marketing segments.
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Traffic Sources: This segments users based on the channels they used to reach your landing page (e.g., special offers, pay-per-click (PPC), organic search, etc.).

Behavior: This includes a wide range of options based northeast mobile database on your specific needs as a company. You can segment by days since their previous visit or by the product categories they browse.

New users, returning users and returning customers: You need to make a clear distinction between people who visit your site (users) and existing customers.

Dispozitiv: This segments customers based on the device they use to connect with you. This will include mobile, tablet, or desktop. However, it can get even more specific and give you their preferred operating system or browser.

Let’s look at an example. Imagine you have an e-commerce vintage clothing store. You want to personalize your customer experience to make your next marketing campaign more effective, expand your customer base, and win back inactive customers.

To do this, decide to segment by device, traffic sources, and behavior to ensure your marketing strategies are targeted appropriately.

Customers browsing “dresses” are no longer recommended men’s shirts – instead, they see products they’re likely to be interested in, on the device and platform they use most.