Starbucks also drives repeat purchases through new product development.
With a steady stream of new options, custo telegram database mers are nudged to come back and try their latest creations. These new products often embody other aspects of the business, in this case Starbuck's new relationship with OATLY.
“We recognize that we are a beverage-forward concept. Beverage is our key point of differentiation.” - Pat Grismer
Additionally, seasonal holiday beverages create excitement in their customer base and provides a sense of urgency to come into the store.
In fact, there are now many seasonal beverages that customers pine for, including Pumpkin Spice Latte, Peppermint Mocha, and Irish Cream Cold Brews.
Further, Starbucks constantly rotates in limited run premium products.
Combined, holiday and limited time products give a reason to return.
8. Unique experiences for Rewards Members
Finally, Starbucks routinely creates rewards member engagement campaigns. These often take the form of exclusive games and rewards Starbucks Rewards Members can participate in.
Below is just one example. In Starbucks For Life, Rewards Members collect game pieces that can earn them rewards ranging from a $500 gift card, Bose Earbuds, and of course, the namesake grand price, free Starbucks for Life.
Next Steps...
Starbucks and Costco are great case studies in how to build customer loyalty.