Where marketing efforts can yield results

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Unlike inbound sales, outbound sales tend to yield faster results . You can start selling from the start, allowing for more predictable revenue and targeted decision makers in key target accounts. Not only that, but parts of outbound sales, such as email sequences and follow-ups, can be automated, making it an effective and reliable way to introduce your company to potential customers.

While the SDR role has traditionally aligned with the sales team, there is growing debate about whether they should report to the marketing team instead. Given that SDRs use both sales and marketing tactics in their approaches, it’s easy to see where the debate arises. After all, the role bridges the gap between sales and marketing.

A recent Tenbound Sales Development Report found uruguay mobile database that 55% of business leaders categorize their SDR function as part of sales, while 35% report to marketing. However, following the majority isn’t always the right approach. If you’ve decided to focus primarily on inbound sales and account-based marketing, it may be best to have your SDRs report to marketing.

On the other hand, those who want their managers to use outbound sales can have them report to the sales department. Aligning your managers with the core of the sales funnel and the method will always yield better results.