What is choice overload?

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The anxiety described here is what we call choice overload. It’s when your customers could be paralyzed by indecision, causing them to leave or have a bad experience on your site.

With so much choice at hand, overwhelmed shoppers may feel less confident in their purchases or satisfied with the product din cauza a ceea ce ar fi putut fi.

Here are some areas where choice overload is common:

Where there are too many options to consider, they find your mobile database are all slightly different, with no superior choice. For example, if you sell televisions, are they left to choose between too many attractive, high-quality options?

When customers have difficulty navigating a website. If the customer can’t find all of your products, compare them, and decide, they’re likely to abandon ship. The length of time and user journey between finding a product and clicking “add to cart” is too complicated and overwhelming.

When they lack the right shopping assistance in their purchasing decision. If a customer was struggling with choosing milk or was confused by the huge amount of washing machines to buy, they would ask a retailer. In the digital world, customers lack the help they would find in the store.

The proof is in the numbers. We recently conducted some research into the most difficult products to buy online and found that two of the most common challenges were “confusing product specifications” (21%) and “not being able to ask a sales assistant for guidance or advice” (21%).

The good news is that all of the circumstances in which choice overload might be prevalent are within your control to change. Here are some helpful tips you can implement.