One of the mistakes that people often make is to think that Marketing Automation works on its own. It is true that it is a system that automates processes, but first it is necessary to clearly define objectives and a strategy. Marketing Automation, in addition to involving key people in the organization, could not be carried out if some of the following elements did not come into play:
Record lists : Without a good database it is impossible to automate any process.
Email marketing : This is perhaps the channel that lends itself best to automation. When it comes to automatable workflows, email is king.
Content : Automation seeks to impact users with valuable elements. If you do not have adequate and customizable content, it will be very difficult for a marketing automation strategy to work.
Forms : This is the factor that makes the entire process possible. Without leads, there is no database, and without forms, it is almost impossible for a brand to collect information from its visitors.
Landing pages .
Lead nurturing.
Automation rules.
The most used workflows in Marketing Automation
The secret of Marketing Automation for companies lies in the good execution of the different workflows . A workflow is a chain of actions that must be carried out after the start of a trigger .
Actions as varied as an online purchase, a download request, a password recovery request, or the celebration of a special date for the user, such as their birthday, can be considered triggers.
Every company should take a deep look at which specific workflows can be improved to increase the productivity of their digital marketing strategies . However, there are a number of workflows that every brand needs. And that allow them to take care of their leads 24/7, 365 days a year without the need to have a person present. These are the main workflows that you should put in place to increase the effectiveness of your campaigns:
Welcome email.
Lead Nurturing.
Downloading a document.
Shopping cart recovery.
Demo users.
Win-back.
Product launch.
Conversion.
Events.
First year as a client.
You will find all the workflows explained with examples in our new whitepaper: “Marketing automation strategies for winning companies.”
MDirector Marketing Automation
MDirector Marketing Automation is the tool that will allow you to create a series of specific messages through the communication channels that you have implemented in the MDirector digital marketing platform . Messages are activated in the following 3 ways:
For a specific date. For example, on birthdays or anniversaries.
Based on a specific subscriber's behavior.
Due to an event.
The axis on which MDirector Marketing Automation works are the scenarios, which are the paths through which you can make your contacts go and in which you can intervene at any time during the process. A scenario involves entry points, actions and conditions.
The path of a stage
Winning marketing automation strategies for companies
As you can see in the image, the moment you activate a scenario, your contacts will be able to enter it. vietnam girls whatsapp number The path of a scenario is as follows:
The contact enters the scenario if it meets the validation conditions of at least one of the entry points.
It then moves through the different steps of the scenario (actions and conditions). So, if it meets the criteria of a step, it will move on to the next one. If it does not meet the criteria, it will exit the scenario. This is the case except if it is an if/else condition, in which case it will move on to the “ No ” flow.
When there are no more steps left to take regarding their behavior, the contact leaves the scene.
This way you can create scenarios like the following:
Send a series of emails after subscribing to your newsletter.
Send a series of messages after a purchase.
Automatically interact with people who open your newsletters and click on links in your messages.
Do you want to continue learning everything about marketing automation? This document is full of examples that will help you create the best strategies for your brand:
Download the free Guide here: « Marketing automation strategies for winning companies «
Plus, you'll understand the reasons why you should try MDirector Marketing Automation to take advantage of all the benefits that marketing automation offers you. Ready?