This article is not intended to paint a black and white picture or proclaim either/or. I also don't want to proclaim "SEO is dead". It is intended to raise awareness and differentiation and help to avoid getting bogged down. Where do I or the agency have strengths? Is it the technical-analytical or is it communication? I don't want to rule out the possibility that there are SEOs and bulgaria phone number data agencies on the market that combine both. From my own experience, I can say that this is a long and rocky road and requires a team of several people, including project management. It can take years to adapt workflows, processes and structures, to find new, additional employees, to coordinate the different teams... If you have managed to combine these two worlds without degenerating into a jack of all trades or a poor to mediocre full-service company, you should do yourself a favor and not continue to present yourself on the market as an agency with a focus on SEO for the reasons mentioned.
Or you can stick to your strengths, concentrate on your existing strengths and focus on the essential SEO tasks.
If you have decided to leave the microcosm “SEO” the following should be clear:
From now on, it's no longer about search engines but about corporate communication. And if I do that through content marketing, inbound marketing and real company shit and the SEOs have the technical stuff, duplicate content , content formatting and indexing under control, then Aunt Google, Uncle Bing etc. will also provide me with free visitors, which will hopefully lead to sales through conversion optimization.