When building up a page, there is less need australia business email lists to think about over-saturation of your keyword target in order to show Google that your website is relevant for a certain keyword. Now, more than ever, you can focus more on sheer usability and throw in more, less searched for synonyms and still show Google that “photo albums” is a still relevant for “picture albums”. This allows for more natural, user-friendly websites to rank highly instead of only those that are perfectly optimized for the search engines.

For the webmaster and content developer, this means that you no longer have to worry about creating separate pages for photo albums and picture albums, as you can now efficiently optimize both on one page. This allows for more natural website content creation and a better user experience – Google’s ultimate goal.