"Demographic" criteria for qualifying leads

Collection of structured data for analysis and processing.
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Reddi1
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Joined: Thu Dec 26, 2024 3:13 am

"Demographic" criteria for qualifying leads

Post by Reddi1 »

The "Status" criterion displays who left the application and how authorized this person is to make purchase decisions. Therefore, there may be the following status options:

business owner (this person has 100% decision-making power over the transaction, so 10 points must be given);
Deputy Head.
There may be two options here:

The question to the deputy manager: "Are you authorized to lithuania phone number data make a decision on your own regarding the conclusion of a transaction?" and a positive answer to this question will allow you to indicate 10 points. If the deputy manager will in any case require approval from senior management, and, accordingly, you will need more time to conclude the transaction, you should indicate 5 points.

Also, to determine the status of the person, you can directly ask a clarifying question: "Are you the owner of this business or are you considering our proposal as part of your duties?" In this system, the procurement specialist receives only 1 point.

Powers of attorney

Here another important criterion appears - “Powers”.

In essence, "Authority" = "Status". However, for some areas of business it may turn out that "Authority" is not equal to "Status" and, for example, the head of the advertising department, who is not the owner of the business, but is authorized to independently make decisions about purchasing a product, should be "rated" at 10 points, although when considering the "Status" criterion, he could be assigned only 5 points.

Therefore, this criterion is highlighted in a separate line. Thus, the criterion "Authorities" makes it possible to understand who has the final say in making a purchase decision.
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