The term Landing Page is a mini-site of one page that introduces the visitor to your product. It is created with the sole purpose of converting visitors, that is, encouraging them to subscribe to a newsletter or service, make an order, or simply go to another page.
Landing pages are divided into several types depending on the conversion actions they encourage users to take. The following types of landing pages are usually distinguished.
Click Through Page
This is a page that convinces visitors to take a conversion estonia phone number data action with just one click. Event organizers often create landing pages of this type to post information about an upcoming event and a call to registration.
Click Through Page
Email Capture Page
This is a landing page designed to convince a visitor to leave their email address, usually in exchange for an e-book or other useful content. Unlike a lead gen page, this type of landing page only asks the visitor to leave an email address, and the company can later use it to send materials to nurture the lead ».
Email Capture Page
Lead generation page, or Squeeze Page
Companies use lead generation pages to collect relevant information about users and generate leads. Unlike an email capture page, a lead generation page collects actual leads, whose data will be sent to the sales department for further work with them.
A lead generation page asks the user to leave their details: name, email, phone number. It may also ask for location, the name of the company the visitor works for, profession, etc. — qualification information based on which the lead's potential can be assessed.