Let's analyze Pinterest Influencers

[shaownhasan]

Using Trackalytics ranking data , we collected the 500 most followed accounts on Pinterest as a sample base of influencers on the platform. The most frequently saved pins over the past year were analyzed using a machine learning algorithm that matches pins to specific categories and subcategories. The top 15 Pinterest accounts , determined by follower count, were analyzed for both pin volume and topic relevance using SEMrush Social Media Tracker .

Many of our findings were in line with expectations (for example, a good portion of Pinterest’s most established influencers were early adopters, building a solid following when there wasn’t much competition), but there were what you will get inside the engineer database also a few surprises (for example, cocktails are the third most popular sub-theme in the recipes section).

Influencer activity on Pinterest varies greatly
While it might be easy to assume that Pinterest’s most established influencers are regular contributors to the site, our research found wide variation in the activity levels of the top 15 accounts .
The latest trend report is available as a PDF and can be a great source of ideas for your next collaboration or influencer presentation. Take the time to explore the categories that interest you, then pull some ideas from the Pinterest trend report for your chosen categories.