2. High quality sources
Content from government agencies, medical institutions, and industry leaders is prioritized for these queries. Google ranks pages higher that offer:
Scientific support.
Transparent authorship and credentials.
3. Reducing misinformation
Google actively suppresses misleading or low-quality content buy usa number for YMYL queries. This includes blogs or forums that lack professional credibility or factual information.
Why YMYL queries are important for SEO
1. Greater control of content
Creating content for YMYL topics requires meticulous attention to detail and credibility. Even small inaccuracies can result in poor rankings.
2. Greater impact on user confidence
The content of YMYL queries significantly influences user trust. Accurate and well-documented content improves reputation, while errors can damage credibility.
Optimize content for YMYL queries
1. Establish the author's experience
Use titles with author credentials (e.g., "Dr. Jane Smith, MD").
Provide links to professional profiles, such as LinkedIn or institutional pages.
2. Trusted sources
Link to reliable, high-quality sites (e.g. government pages, research papers).
Avoid using unverified or opinion-based sources.
3. Ensure that information is updated
Periodically update content to reflect the latest research, regulations or standards.
Use current statistics and studies to support your claims.