A SERP (search engine results page) is generated by Google as a response to a query.
SERP features are special results on the SERP that are intended to provide users with useful information with minimal click-through costs . These features include AdWords and PLA ads, Instant Answers, Local Packs and Image Carousels, Featured Snippets, Top Stories, AMP, etc.
The following SEMrush tools allow you to research SERP features:
Position Tracking
Sensor
Organic Search Positions
Keyword Magic Tool
Keyword Difficulty
On Page SEO Checker
SERP Features You Can Analyze in Position Tracking
The following SERP Features can be tracked with our Position Tracking tool :
Featured snippets
Featured snippets give a concise answer to a specific question asked on usefulness of self employed database Google. See the example below. In the search box I typed "what does serp mean":
Example of a featured snippet in Google search
Local Pack
Local packs show results based on the location of the query subject and the geographic location of the searcher. Local businesses (especially in the food and service industries) are commonly found in local packs shown in Google's SERPs.
Local packages appearing in Google SERPs (example)
Reviews
If a business domain has received reviews on Google from users, star ratings will appear in the SERP.
How a business's reviews appear on Google
AMP
Accelerated Mobile Pages is a form of lightweight coding for mobile web pages. AMPs are labeled in SERPs with a lightning bolt icon that tells users that the page will be fast and easy to navigate on a mobile device . This is not a SERP feature per se, but we mention it because Google will list AMPs on SERPs, and that is important.